My Approach: Collaboration at the Core

I've spent more than 20 years leading creative teams and building brand stories that connect. My career has taken me from small, independent production companies to global life sciences organizations, always learning, adapting, and taking in everything I can.

Through it all one thing has remained constant, and has only become more clear with time: collaboration is at the heart of everything I do. For me collaboration isn't a nice-to-have, it's the beginning and the end of every project. I believe the best ideas come from open dialogue, diverse perspectives, and a willingness to push boundaries together. I thrive in environments where creativity and strategy meet, and where bold thinking is backed by strong execution.

The Impact of Collaborative Leadership

At every stage of my career, I've seen the difference that collaborative leadership makes—not just in the quality of the work, but in the culture it creates. That's the foundation I bring to every team, every partnership, and every project I help shape.

Over time I have become a true liaison between clients, senior leadership, and creative teams. I listen to and understand business needs, translate them into clear creative direction, and ensure that every project not only meets brand standards but also achieves measurable results.

From Storyteller to Strategic Leader

My foundation in video production taught me the art of storytelling and the discipline of execution. Managing shoots of every scale, I learned how to maintain creative energy and keep teams engaged under the tightest deadlines. These experiences instilled a deep appreciation for teamwork and crystal-clear communication.

As I evolved into leadership roles, I discovered equal passion for building teams and building campaigns. Leading in-house creative studios, managing global brand initiatives, and partnering with executives to transform business goals into creative strategies—this is where strategy and creativity unite to drive real impact.